“Melliens is building a connection between beef farmers and the tech world to share benefits by trading accumulated carbon credits in voluntary carbon markets,” said Salim Dada, Managing Director and CEO at Concord Ventures.

A platform has emerged that measures the carbon footprint of each cow and sells it in the form of carbon credits to farms that have practiced carbon reduction. As the world embarks on a 'war on carbon', the market for carbon credits is growing rapidly, and the trading market has also opened in the field of livestock farming, which accounts for about 15% of global carbon emissions.

Amidst global climate concerns, a fresh wave of eco-conscious supporters are calling themselves "carbon cowboys." Melliens Inc. has introduced 3,000 Carbon Cowboys NFTs under the Cow Carbon 1.5 Lab Project. The company shared that these NFTs have been swiftly acquired by global supporters eager to engage in voluntary carbon offset initiatives.

GRSB is a truly global organization, with member companies, corporations, associations, national roundtables, non-profits and private individuals from across five continents calling 24 countries home.

Melliens, a leader in climate technology, announced the official launch of the CowCarbon 1.5 platform during CES 2025. The innovative platform aims to address the environmental challenges of the livestock industry by enabling carbon reduction while promoting transparency and sustainability in beef consumption.